UTM Parameters in Email Builder

Take your emails to the next level with the addition of UTM Parameters to your campaigns. This feature allows you to track all the important pieces to your mailing success.

⭐️Why Is This Feature Beneficial To Your Business?

• Improved Insights: By tracking the nature and source of the visits this feature allows you to collect more data points into your audience.

• Easier Management: Automatically apply UTM parameters without manual edits, helping you avoid inconsistencies and potential mistakes while saving you time and effort.

• Increased Efficiency: Using UTM allows you to calculate thevalue of your social marketing campaigns and measure ROI accurately.

⭐️How To Use UTM Parameters:

1. Go to the Email Campaigns tab inside the Marketing section.

   

2. Click the Gear icon to access the Settings page.

   

3. Select Tracking then enable UTM tracking.

   

4. Adjust the values for utm_medium or utm_campaign as needed or click "Add Custom Parameter" to include additional parameters and values.

   

5. Click Save to apply your updated settings.

Tracking with UTM Parameters will make campaign management more efficient and provide better insights into your email marketing efforts, enhancing the ROI for each campaign. Now that you have these options, you can use the resulting data to take your email game to the next level and get the best results for every campaign.